https://arab.news/rt6z5
- Three-season deal positions Riyadh Season as the official sponsor of one of the world鈥檚 strongest leagues
- La Liga President Tebas highlights strategic importance of the Kingdom to La Liga
RIYADH: Riyadh Season is to sponsor Spain鈥檚 La Liga for the next three seasons.
Riyadh Season, which was represented by Faisal Bafarat, the CEO of the General Entertainment Authority, signed the partnership agreement with Spanish football鈥檚 La Liga President Javier Tebas.
It marks a three-season deal that positions Riyadh Season as the official sponsor of one of the world鈥檚 strongest football leagues.
Tebas highlighted the strategic importance of the Kingdom to La Liga, noting the immense passion that Saudi football fans have for the Spanish league.
He added that La Liga is committed to fostering the growth of the sports and entertainment industry in the Kingdom by supporting initiatives like Riyadh Season.
David Villa, La Liga鈥檚 ambassador, expressed confidence that the partnership with 抖阴短视频 would open new avenues for collaboration.
He stressed that football in the Kingdom had experienced tremendous growth in recent years, making it an ideal partner.
The partnership, which reflects Riyadh Season鈥檚 global presence, aims to initiate promotional activities for both brands and implement joint initiatives targeting football fans and visitors to Riyadh Season.